An Insight Into Chinese Affairs, Business, Culture & Lifestyle
China Ethos, formerly known as SL magazine, is a quarterly publication devoted to promoting closer cultural and business exchange between China and the United Kingdom. The target audience of the magazine is represented by the increasing number of Westerners interested in Chinese affairs, business, culture, and lifestyle, as well as Chinese nationals living in the UK.
China Ethos is a perfect bound glossy publication with a 15,000 multichannel circulation nationwide and an estimated readership in excess of 60,000. It is available at selected WH Smith outlets, Borders, and major independent retailers nationwide, as well as at the business and first-class lounges of British Airways, Cathay Pacific, Singapore Airlines, Lufthansa, Virgin Atlantic and Emirates at Heathrow and Gatwick airports.
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